Celebrity link helps to sell BC real estate developments
Next month, a group of high-profile vancouver names will launch a condo development on a golf course in Delta, B.C.
Ron Toigo, best known for owning the Giants junior hockey league and the White Spot restaurant chain, is overseeing development of a Palm Springs-style country club and 500-unit housing project, featuring a 5,500-yard golf course. His partners in the Tsawwassen Golf and Country Club include singer Michael Bublé, music manager Bruce Allen, and hockey coach veteran Pat Quinn.
“They have significant investments in this,” Mr. Toigo says. “We are all friends invested in it, and I think them being involved is a bonus for the development.”
Mr. Toigo purchased the property in 2007, but the project took more than two years of public hearings in order to extend and redevelop the golf course. The $400-million project, which has “a Disneyland feel to it,” will be sold in five phases over the next two years.
It wasn’t just a case of a famous singer looking for a random investment. Mr. Bublé, who is also one of the co-owners of the Giants, is learning to play golf. Golf is a popular passion for celebrities and athletes, which is why golf course investments are of interest.
“It was an easy golf course and Michael is really just learning the game right now – it was something he was comfortable playing,” says Mr. Toigo. “I think him being involved is a big plus. It gets down to trust, and he trusts what I’m doing.”
Like everybody else, celebrities have discovered that real estate in British Columbia is a relatively sound long-term investment. While some like glamorous golf course investments, others stick to basic housing projects. Jason Priestley, best known for his role in Beverly Hills 90210, is the star of the new HBO Canada series, Call Me Fitz. Although he makes a living from acting, he has maintained a tidy sideline buying up real estate in B.C. since the mid 90s.
“I can understand why other actors and musicians, people like that, want to get into real estate development, because although there might be slight corrections now and again, real estate certainly in my lifetime has always increased in value,” says Mr. Priestley, on the phone from Los Angeles, where he’s lived for 25 years.
He owns a resort in Ucluelet, B.C., property in Gastown, is co-owner of the acclaimed Black Hills winery near Oliver, B.C., and once owned an apartment building in vancouver. Not surprisingly, he is grateful that he chose his home province for real estate investing rather than the United States.
“I started investing in vancouver and B.C. real estate back in the mid 90s, when I was still doing Beverly Hills 90210,” he says. “I was very aggressive about it, and looking forward and seeing where vancouver was headed, and what was going to happen. I have always imagined myself moving back to vancouver, so I was trying to invest in things in vancouver that would help with that.
“I have had a great experience investing in real estate in B.C.”
In the last few years, former National Hockey League players Trevor Linden and Geoff Courtnall have been in the news for their real estate interests. Both have successfully made the transition into development, which is a common second career for athletes who thrive on competition, winning and risk. Unlike celebrities who quietly invest in someone else’s project, they roll up their sleeves and get involved in every aspect of negotiation and construction.
“There’s a risk to becoming a professional athlete – you’re giving up your life and opportunities, and education, to commit to something very, very difficult to achieve,” says Mr. Courtnall. “real estate development is very similar. It takes a lot of pieces in the puzzle to come together.”
Source: Kerry Gold, The Globe and Mail

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